Recently, Infiniti Mid-Autumn festival emotional marketing activities are open, containing "Wu Xiubo Mid-Autumn dinner", "Mid-Autumn viral marketing" and "creative products show" and a series of full of emotional experience marketing activities. The campaign is the first innovative and localized emotional marketing since Infiniti announced the shaping of the most emotional premium automobile brand. It aims to resonate with consumers, spreading emotional appeals of Infiniti and demonstrates that Infiniti JX is the best choice for Chinese family use.
In the Infiniti Mid-Autumn festival emotional marketing campaigns, the famous actor Wu Xiubo poured to watch the event, making Infiniti catching the emotional needs of the consumer with creating "Mid-Autumn style", which becomes a most fashionable way of expressing emotions. Infiniti invited Wu Xiu and a number of famous people in various fields to film "Mid-Autumn style". online video, showing the subject of a tender feeling of the Infiniti JX to express" give more time and space to yourself and your family"In the video, they are using digital quantitative terms to measure the time and space they spend with their family and friends and express their wish that they would rather spend the Mid-Autumn festival with their families. As a result, it inspires more love and care for family and friends, and for the coming holiday.
Additionally, Infiniti also host innovative outdoor exhibition campaign in eleven cities, displaying an airplane-shaped Infiniti JX and delivering a grand visual feast. The activity highlights the full display of innovative and bold design inspiration of Infiniti. An Infiniti JX car was packed and shaped as a premium airliner, Caption and flight attendants appear, become the landscape of the city. Wonderful products explanation and free experience process as well as exciting performance bring you more than secrets and surprises. For example, on September 13, Infiniti JX started innovative outdoor exhibition activity in Beijing. Models playing the air hostesses presented hot dance, pushing the atmosphere on the site to the pinnacle
