PR & Media - SERVICES - 传世传播机构

PR & Media

Objectives

• Deliver the Client’s Key Messages in a clear, consistent and memorable manner to all key media in order to generate positive press coverage, raise brand awareness and improve brand image

• Position Client’s key executives as industry leaders and subject matter authorities

• Anticipate and contain news crises to protect the client’s brand reputation

Specific services include

• Development and confirmation of key messages
• Development and execution of Annual Communications Master Plan
• Development and execution of Media Events to position executives, such as industry forums, CEO roundtables, etc
• Corporate Service and Responsibility strategy and execution• Media Strategy development, including:
    • Media Selection
    • Geographic Coverage
    • Integrated Messaging Strategy
    • Media Maintenance
    • Crisis management
    • Copywriting (Press Releases, Speeches, etc.)
    • Media Monitoring