Integrated Communications

Objectives

• Deliver the Client’s key messages in a consistent, clear and compelling manner across all offline and online media channels
• Encourage cross-pollination of channels so that messaging in each channelsupports messaging in other channels
• Leverage interactive channels to encourage prospect “hand raising”and lead generation

Specific services include

• Full PR and Corporate Communications support
• Development, production and distribution of internal communications, newsletters, magazines
• Coordination with Client’s ad agency on advertising and POSM messaging
• Development of online properties, including web pages, Weibo, WeChat, blogs, etc.
• Full Marketing Event support

Include

• Corporate Communications and Public Relations
• Internal Communications
• Advertising (both on and off line)
• Social Media, Internet and other Online channels
• Marketing and PR events
• Point of Sale Materials