City: Shanghai (Taiping Lake in Xintiandi, Shanghai)
Time: October 18, 2013
Introduction:
ŠKODA is a partner of fashion exhibition of Czech female designer Mrs. Hana Havelková by occasion of Shanghai Fashion Week 2013.The prestigious Shanghai Fashion Week is held from October 16th to 25th. The designers and fashion brands that interpret the latest fashion trends present a brilliant creative feast for the public. More than that, the hottest Water Show on Taiping Lake in Xintiandi once again becomes the focus of the fashion world
In addition to many years of intensive participation in international sport events, actively promoting Czech culture is one of the cornerstones of ŠKODA‘s sponsorship strategy . Mr. Andreas Hafemann, President of ŠKODA China commented, "Shanghai Fashion Week has become a famous fashion platform, at which all the designers can display their great passion and inspiration. As one of many cooperative ventures with the Czech Consulate General in Shanghai, ŠKODA is honoured to make contribution as the partner of fashion exhibition of Czech female designer Mrs. Hana Havelková .
Cooperation between ŠKODA and Hana Havelková (the famous Czech female fashion designer) dates back to 1998. Hana Havelková was born in Prague and her works are deeply influenced by cubism, functionalism and the Bauhaus. The brand HANA HAVELKOVA was established in 1991, and has been widely recognized at a number of international fashion shows for its elegance, deep feeling and pure detailing.
