City: Shenzhen
Time: 4th Nov. -14th Nov. 2013
Introduction:
Themed "A New Premium", the Qoros 3 Sedan Media Test Drive is being held in Shenzhen from November 4 to 14. The first test drive event of the Qoros 3 Sedan welcomed 15 key opinion leaders (KOLs) in addition to representatives from 42 leading auto magazines and online media as well as eight Israeli media, who had the opportunity to get in close contact with the Qoros 3 Sedan.Qoros Chairman & CEO Guo Qian, Vice-President Volker Steinwascher and other Qoros executives shared the company‘s vision and product concepts as well as the
product features and highlights of the Qoros 3 Sedan with the KOLs and other media representatives attending the workshop. The driving performance of the Qoros 3 Sedan was fully exhibited through a 100-km test drive, following which in-depth communication were carried out with media representatives, further deepening their understanding of the Qoros 3 Sedan.
The auto media test drive was recently brought to a successful close. Participating KOLs and mainstream auto media generated numerous reports on the event, effectively communicating the Qoros 3 Sedan's features and highlights.
