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Qoros 3 Hatch mass media test drive

As of Aug. 2014, 300 in-depth reports hAD been generated, with a total AD value of RMB 10,234,099.
Mass media: 70 reports and reposts, AD value: RMB5,963,864
Online media: 227, AD value: RMB3,703,000
TV/rADio: 6 reports, AD value: RMB 567,235
ROI ≥ 3441%
Following the launch of the Qoros 3 Hatch, a mass media test drive was organized to promote a deeper understanding of the quality and functions of the Qoros 3 hatch.
Participants:
Media: 155 journalists from 139 Chinese media outlets (mass: 82, finance: 19, auto: 30, lifestyle: 8)
Qoros executive: 3
Event highlights:
Through the product workshop and test drive, the media became fully acquainted with the Qoros 3 Hatch's first-rate quality and performance. During the test drive, media also experienced QorosQloud®, which garnered positive feedback.

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