Volkswagen Finance China celebrated the 10th anniversary of its entrance in China in Beijing in September 2014. 70 journalists from auto and finance media looked back on the achievements of VWFC over the last 10 years and were given an outlook of the company’s future strategy for the coming years. The comprehensive media reports generated enhanced VWFC’s brand awareness and influence.
Participants:Executives:
Mr. Frank Witter, CEO of Volkswagen Financial Services AG
Mr. Reinhard Fleger, Chief Representative of Region China/India/ASEAN, Volkswagen Financial Services AG
Joern Kurzrock, CEO and General Manager of Volkswagen Finance China
Media:
46 journalists from Chinese media
5 journalists from foreign media
Highlights:
Key media attendance, Q&A session with executives to enhance communication
Key media interviews to enhance company image and influence
