ŠKODA classics delighted at the Beijing and Shanghai stops of the Top City Classic Rally China, sponsored by Auto Motor und Sport and Volkswagen Group China. ŠKODA China invited top auto media and high-end lifestyle media to witness and experience the classic rally, aiming to enhance brand impact through diverse dissemination of ŠKODA classics culture and ŠKODA brand history.
Participants:
Media:
Beijing Stop—24 journalists from 18 media
Shanghai Stop—23 journalists from 19 media
Event highlights
Active participation of representatives from online media and magazines in the rally
As the co-pilots of ŠKODA classics, reporters had a distinctive opportunity to experience ŠKODA’s brand heritage in a direct and novel way.
