The national launch of the New Volkswagen Scirocco took place in Sept. 2014 in Beijing. Nationwide mainstream media participated in the onsite TD and road TD to fully experience the performance of the new-generation Scirocco and its improvements over the previous two generations. Media experienced the New Scirocco’s youthful, dynamic and chic lifestyle at the Scirocco Night. Meanwhile, through an in-depth interview with the Volkswagen Import senior management, they gained a full understanding of the company’s future strategy in China.
Participants:
Media: 97 journalists from 75 media
Event highlights
Presence of mainstream magazines, newspapers and online media
Reporter attendance of Scirocco Night and experience of New Scirocco GP spirit
Open-road and closed-venue TD for thorough New Scirocco experience
