Qoros 2014 Guangzhou Auto Show

As of Nov. 2015, 1,485 in-depth reports had been generated, with an AD value of RMB 21,989,865.
Mass media: 49 reports and reprints, AD value: RMB 3,311,925
Online media: 1,432 reports and reprints, AD value: RMB 18,319,000
TV/radio media: 4 reports, AD value: RMB358,940
ROI: >2,757%

Case Details

Qoros launched its third model – the Qoros 3 City SUV 1.6 T – at the Guangzhou Auto Show at a starting price of RMB 14 million. Meanwhile, Qoros launched QorosQloud® 2.0, announcing the new system would be put into use in 2015 and bring an enhanced connectivity experience to customers.
Participants:
    Media: 236 journalists from 207 media outlets
    (mass: 112, finance: 27, auto: 56, lifestyle: 9, tech: 2)
    Qoros executives: 7
Event highlights :
    Autolab media salon conducted before Guangzhou Auto Show to give the media an in-depth understanding of QorosQloud® 2.0.
    Qoros 3 City SUV 1.6 T debut at Guangzhou Auto Show, causing visitors to swamp the Qoros booth.