The Guangdong stop of the SALEEN Track Day was SALEEN’s second racetrack test-drive experience event in China, after the Chengdu stop of the same event.
The event focused on local core media and supercar enthusiasts from southern China. The test drive gave guests and reporters the opportunity to experience SALEEN supercars’ driving and handling performances, boosting SALEEN’s product and brand awareness.
Participants:
Media representatives: 20 journalists from 15 media outlets
Potential customers: 51
Event highlights:
Professional venue design
Combination of venue test drive and racetrack test drive
Test-drive segments designed to emphasize SALEEN supercars’ performance highlights: linear acceleration, high-speed cornering, wide lane changes, slalom
Guest and media test drives in groups
Saleen S7 static display
