Participants: 92 media outlets, 97 pax in total
Helicopter Flight Experience: Reporters were given a panoramic view of the entire city from a helicopter.
Flight Simulator: Many of the all-new BMW X6 (F16)’s unique product features are connected to aviation. A flight simulator was an ideal means to deliver its product features in an entertaining way.
J-10 Fighter Display: Before the test drive, reporters took souvenir photos with BMW staff beside a J-10 fighter and the all-new BMW X6 (F16).
Media Quiz: Before the product presentation, a product trainer spurred reporters’ intellectual curiosity toward the BMW F16 through an interactive quiz.
Product Presentation: The product trainer gave a comprehensive presentation of the development history, technical innovations, design aesthetics and dynamic performance of the BMW X6 (F16).
Closed-Venue Test Drive: A BMW coach divided the venue into 3 segments based on the product features of the all-new BMW X6 (F16): the dynamic racing area , xDrive area and innovation experience area.
Night Road Test Drive: At twilight, all reporters took part in an open-road test drive to experience the night vision system of the all-new BMW X6 (F16)
Scenic Road Test Drive: Listed by the UNESCO as a World Cultural Heritage site, Mount Qingcheng was selected as the main scenic photography spot for this event.
Gala Dinner: Reporters enjoyed an exquisite buffet dinner to the refined tunes of a foreign jazz band.
