Following Qoros' launch of its third production model – the Qoros 3 City SUV 1.6T in Dec. 2014 and the announcement of the model's configurations, USPs and pricing at the product launch press conference, a test-drive event was organized to give media an in-depth understanding of the new model.
Participants:
Media: 228 journalists from 22 media outlets (mass: 113, finance: 22, auto: 76, lifestyle: 15)
Qoros executives: 5
Event highlights :
An investor interview was arranged right after the product launch press conference to increase media and consumer confidence in Qoros.
There was no fixed test-drive schedule or route for this event. Journalists could drive as they pleased, reflecting the Qoros 3 City SUV 1.6T's flexible and multi-faceted nature
