Qoros 3 City SUV 1.6T Mass Media Test Drive

As of May 2015, 300 in-depth reports had been generated, with an AD value of RMB 10,234,099.

Print media: 70 reports and reprints, AD value: RMB 5,963,864

Online media: 227 reports and reprints, AD value: RMB 3,703,000

TV/RADio: 3 reports and re-broADcasts, AD value: RMB 567,235

ROI: ≥950%

Case Details

After the Qoros 3 City SUV 1.6T launch and test drive, media from all over China were invited to participate in a mass media test drive in Shanghai, to boost awareness and influence of the new model in China.

Participants:

Media: 158 journalists from 142 media outlets

(mass: 89, finance:18, auto: 27, lifestyle: 6)

Qoros executives: 1

Event highlights :

Presentation of the Qoros 3 City SUV 1.6T's USPs through a product workshop and a warm-up for the upcoming QorosQloud 2.0®.

Relaxed lunch for reporters on Chongming Island amid a beautiful scenery.

Lunchtime Lego® game and prize handing-out during gala dinner to increase media interaction.