At the 16th Shanghai International Automobile Industry Exhibition, Volkswagen AG joined forces with FAW-Volkswagen and Shanghai Volkswagen to present 36 innovative models showcasing their progressive product line-up in Hall 5.1 of the Shanghai National Exhibition and Convention Center. The Volkswagen brand’s booth covered a floor area of 3,645 m2. Through the incorporation of numerous hi-tech and interactive elements, the Volkswagen booth perfectly brought to life its five themed areas and was widely praised by visitors. Via prior communication with the media and PR dissemination work, visitor flow to the booth was maximized as was public awareness of booth highlights and new model information. As the result of a focus on booth awards, the booth was saluted with numerous accolades, including the Auto Shanghai 2015 Organizing Committee Award.
Participants:
Visitors: >850,000
Event highlights:
5 exhibition areas themed “Innovation”, “Lifestyle”, “Sporting Spirit”, “Think Blue – Creating the Future”, and “4Motion”.
Volkswagen car connectivity experience area
Man-machine conversation experience by Segway Robot
Global premieres: Volkswagen C Coupé GTE concept car, Gran Santana, new Scirocco GTS
China premieres: Golf VII GTI, Volkswagen XL Sport concept car
