Qoros 2015 53rd Suzhou World Table Tennis Championships& Qoros Night

• As of May, 2015, 1007 in-depth reports had been generated, with a total AD value of RMB 11,481,307.

Print media: 17 reports and reposts, AD value: RMB 546,772

Online media: 986 reports and reposts, AD value: RMB 10,626,500

TV/radio media: 4 reports and reposts, AD value: RMB 308,035

ROI ≥550%

Case Details

In order to build closer ties with the media, Qoros invited reporters to attend the finals of the Qoros 2015 Suzhou World Table Tennis Championships. Distance between Qoros executives and the media was further shortened via the Qoros Night event.

Participants:

Qoros Night: 37 reporters from 32 media outlets

(mass: 15, sports: 1, auto: 10, WeChat: 6)

WTTC finals: 71 journalists from 66 media outlets

Event highlights:

Interactive games among WTTC athletes, Qoros Cup athletes and Qoros executive.

WTTC Finals & closing ceremony attendance.