Participants: 61 media outlets, 69 pax in total
In-depth product presentation: The session was divided into two parts. Media representatives were first offered a detailed presentation of the product covering aspects such as fuel efficiency, engine power, design aesthetics, spatial flexibility, etc. Participants then further discovered the product features of the BMW 2 Series Gran Tourer Family through a variety of activities.
Scenic road test drive and fuel efficiency competition: Guests had been briefed about product features prior to the scenic road test drive. The BMW 2 Series Grand Tourer’s high fuel efficiency, one of its product highlights, was demonstrated to guests in a fuel efficiency competition, through which they gained a more direct and clearer understanding of this product strength.
Interactive puzzle: Jigsaw puzzle pieces were placed in different storage compartments of the BMW 2 Series Gran Tourer. By searching for and collecting the puzzle pieces, participants experienced firsthand the car’s interior spatial design, spatial flexibility and humanized design.
Product presentation decoration elements: Elements of the decoration of the product presentation venue revolved around the three themes of family, touring and lifestyle, to help more clearly position target customers. This visual display of the BMW lifestyle, in combination with the product presentation, brought participants to better understand the vehicle’s interior design concept and gain firsthand experience of its spatial flexibility and humanized design.
Product photo shoot: Surrounded by the scenery of Baiyanggou, a picturesque rural area close to Beijing selected specially for this event, media enjoyed not only the driving experience of the BMW 2 Series Gran Tourer but also the unique charm of Baiyanggou.
