Participants: Media: 87 journalists from 79 media in totalFree night test drive & photo shooting : to experience the new active LED light of BMW 3 Series.
Product Presentation: Product trainer comprehensively introduces the development history, the technical innovation, the design aesthetics, ConnectedDrive, and the dynamic performance of BMW 3 Series standard & long wheel base to audiences.
Scenery test drive: The wheelbase characteristics of the BMW 3 Series standard & long wheel base were taken into account in the planning of the respective test-drive routes: mountain roads and expressways were favored for the standard wheel base and its regular-sized sport-oriented wheelbase, while city roads and expressways were selected to highlight the enhanced comfort and luxury brought by the BMW 3 Series long wheel base.
Precise Control - Mountain Bike Competition: Mountain Bike sports expert: Static presentation: to share the common features between transmission mechanism of Cycling and BMW 3 Series (the lightweight body, transmission, Suspension),Dynamic handling: expert guide the media to participate three competitions (speed, endurance, precision) to convey the sport spirit of the BMW 3 Series.
Balance Control - Kayak Competition: Kayak expert: Static presentation focus on Balance: 50: 50 vehicle body proportion, sport and comfort in perfect balance, smooth coordination between transmission and engine Dynamic handling: practice with Kayak on balance and powerful, conveying balanced handling of BMW 3 Series and enhancing interactivity.
Product photo shooting Venue :Seven Bay Yacht Club: Modern, Sport, Passion; OCT BAY: Modern, Innovation, Design
Co-Branding: Suitable co-branding was included in the event: with outdoor sports gear brand Jack Wolfskin, to highlight the sporty spirit of the BMW 3 Series, and with high-end audio equipment producer harman kardon to further convey its heightened luxury.
BMW 3er-Lifestyle experience: Gourmet chefs hosted the "3-Series Exclusive Cuisine" event and shared it in their WeChat moments, spreading awareness of and sparking interest in the event.
