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Audi Sport High Performance Vehicle Experience Day

•Fully communicating premium, progressive, dynamic brand image of Audi Sport sub-brand, attracting the public's attention to Audi Sport model
•Generated 758 reports in total
•Ad value: RMB 12,454,500
•Participants :61 media,73 journalists and 12 VIP guests in total
•Auto Media, Fashion Media and Sports circle KOL
•Track test drive, Open road test drive, Trial ride experience of Cheng Congfu
–According to different product features to set up course tasks and subjects, make media experience product highlights in different circuits and venues
–Timing competition strengthen the media interactions effectively.
–Invite the official Audi driver Cheng Congfu, to participate in the event, share driving skills , and take the media for a test drive of R8 on course, to enhance the communication effect and strengthen media’s favorability of Audi and Audi Sport.
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