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All-New Audi A5 Media Test Drive

•Communicate the new design, changes and unique technology of All new Audi A5, compared to the last generation, to the media and the public
•Generated 1117 reports in total, covering professional auto media, news portal and mass media.
•Ad value: RMB 32,430,949
•Participants :54 media, 57 journalists in total
•Auto Media, Fashion  Media, Lifestyle Media and Mass Media
•Through the various experience sites changes, make the media fully experience the product features and its diversified design.
•Road test drive, free test drive, products shooting set in landscape
–Through different road test drive, fully embodies the strong performance of All new Audi A5 on different roads and surfaces and its unique features.
–Via free test driving, the media could experience and operate the new product thoroughly, and the All-New Audi A5’s test driving form a beautiful landscape in Hangzhou.
–Recommend venues and scenery spots to media, guiding media to  produce more ideal and creative photos for the event
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