英文
英文

2016 24hours du Le Mans Media Match Watching & Oversea Test Drive

•Face to face to show Audi Sport genes.
•Through the oversea test-drive of Audi Sport HPV, to collect pictures and video for the warm-up of the launch.
•Clipping:232 reports
•Ad Value: 23,185,790yuan
 •Participant: 20 key media
•Media Reception
•According to oversea situation, we provided the guidebook including travel notes, daily necessities, the do‘s and don’ts for all media.
•Media show appreciation for all reception.
•Key Message communication
•The entire program include match watching, test drive, factory tour. the HPV for test drive and the Audi factory is faced to the domestic media first time. So media can spread all key message through multiple perspective of Audi Sport unique propagation.
 

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