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2016 Audi Dealer PR Training

•All General managers/marketing directors/ sales directors/after sales directors/customer service managers were involved in 2016 Audi Dealer PR Training;
•The number of dealers increased from 237 in 2015 to 1147 in 2016;
•The training satisfaction increased from 9.66 in 2015 to 9.75 in 2016 (out of 10) ;
•More than 99% dealers thought PR training could be used to solve the urgent problem.
 •Crisis Management PR Training for all general managers have improved the ability of response to media and PR crisis management;
•Innovative PR Training for some general managers (pilot) have improved the ability of communication strategy;
•Positive PR Training for all marketing directors have enhanced the dealers' capabilities of  positive communication in region;
•Cross-department Crisis PR Training have enhanced the PR crisis consciousness and reduced the potential crisis.
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