Participants:
Media reps: 30 pax (Beijing)
Product presentation:
BMW product manager: all-new BMW 7 series history and brand culture
BMW technical engineer: all-new BMW 7 series design and energy management system
BMW driving instructor: all-new BMW 7 series driving essentials and precautions
Progressive product presentation method facilitating attendees' thorough understanding of the all new BMW 7 Series
Open-road test drive:
A test-drive route reflecting the salient points of the all-new BMW 7 series brand and combining city roads and expressways was selected to facilitate media reps' free and thorough exploration of the products' performance.
Lifestyle experience:
Activity program and site layout were designed in accordance with the lifestyle standard represented by the all-new BMW 7 series, and in line with its brand positioning.
Design of the lifestyle experience event emphasized a sensory experience closely matching the product characteristics of the all-new BMW 7 series. Through accurate site selection and content design, key product characteristics were successfully and accurately communicated: innovative design, refined quality, attention to detail, enjoyment of a refined lifestyle.
Vehicle management:
Vehicle management team arranged professional door-to-door pick-up/drop-off service to reflect luxurious and refined business concept.
